At Aria Art Gallery in Florence, the Moroccan artist Hassan Hajjaj is presenting his solo exhibition: VogueArabe, composed from 12 of his works, realized in the past 10 years.
'As shown in the title, the exhibition presents an ironic and provocative call to Vogue magazine, its glamorous and glossy photo shoots, which often are set in their kasbah of Marrakesh or Casablanca. As Vogue uses European models, Hassan Hajjaj will show the public a series of portraits of Morrocon women, who are dressed in the clothes designed by himself.
The use of accessories, the reference to high-fashion brands, transcend the memory of Orientalism and the status of women - young, veiled and dressed all the same yet they have become icons from magazines to hip-hop culture - these are the stylistic features typical of the lastest works of Hassan Hajjaj. Kitsch and very colorful, subversive and extravagant works of Hajjaj which try to reflect on the way in which East and West see each other, and the cultural exchange that triggers between these two worlds.'
(open until May 5)
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